![]() ![]() The results revealed three different groups of attitudes associated with socio-cultural values. For the study, 1.274 online questionnaires were completed by Saudi female viewers aged from 20 to 60. ![]() The present study evaluates Turkish drama series's influence on the perceptions and attitudes of Saudi female viewers, drawing on social identity theory and cultivation theory perspectives. To date, despite the growing popularity of these Turkish drama series abroad, research into the attitudes and behaviors of Saudi women who watch such dramas has been limited. Typically, these dramas define and present female characters who can be considered liberal in their adherence to traditional cultural values. Perhaps unexpectedly, they have proven exceptionally attractive to global audiences. In the 2000s, Turkish drama series began airing in Saudi Arabia and other countries outside Turkey. Turkish TV series, production details, and broadcasting info were analyzed and explained using information obtained from the Croatian audience through an online questionnaire. This study also presents the number of Turkish TV series released in Croatia between 2010 (when the first Turkish TV series was released in Croatia) and 2020 and their effects on local people. ![]() The study tries to understand the audience’s perspectives on Turkish TV series and how they shape their preferences. The study explores the viewing habits of Croatian viewers, their perspective on television watching, TV series in general, their experience with different TV series and the elements that drew them to continue watching, and their opinion on TV series imported from North America, Latin America, and Europe. This study aims to deal with the development of the TV series sector in the context of Turkish TV series (TTS) in recent years, regarding the export of these series abroad and the sociological and cultural effects of these series in the countries they are shown. Both the quality of the content and the cultural similarities the audience perceives in the story carry relevance in terms of reaching the target audience. Television series are among the most important television products and are indispensable as prime-time representatives of a broadcast generation that international television channels put a strong emphasis on. ![]()
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